Astemo’s “With You” advertising campaign takes over Yamanote Line

Tokyo, October 20, 2025 – Astemo, Ltd. (hereafter “Astemo”) is running an advertising campaign with the tagline “With you, Freedom in every journey.” Through various depicted scenarios accompanied by the Astemo logo, the campaign expresses the freedom realized by mobility, while emphasizing the scale of Astemo as a global mega-supplier actively contributing across the world. As part of this campaign, advertisements began appearing on the JR East Yamanote Line trains on October 18, 2025.

Astemo initiated the advertising campaign in June 2025 around Shibuya Station, aiming to increase awareness of the Astemo brand among younger generations. Furthermore, to convey Astemo's message to a broad audience including students and business professionals, it has taken over one of the JR East Yamanote Line cars for advertising. Through these series of campaigns, Astemo aims to widely communicate its message: “We will continue to support free mobility with technology and enthusiasm, accompanying people’s diverse journeys and everyday moments.”

■Duration and target train line
・Duration: October 18 to November 2, 2025 (16 days)
・Target train line: JR East Yamanote Line

• * Please refrain from contacting the railway company or station staff regarding train formations or operations information.

* The operation period is tentative and may be changed or canceled without prior notice.

* Service may be suspended even during the operation period.

* Service may not operate on the final day due to removal work.

• Rendering of advertisements in the Yamanote Line train (interior)

• Rendering of advertisements on the Yamanote Line train (exterior)