News Release

  • Astemo, Ltd.
  • FOR IMMEDIATE RELEASE

Astemo begins FY2026 promotional activities with launch of new corporate brand message
First TV commercial to be aired to strengthen brand communication

Tokyo, June 16, 2026 - Astemo, Ltd. (hereafter, “Astemo”) announced today that it will begin its fiscal year 2026 promotional activities under the newly established corporate brand message, “Innovating dreams into motion.”

Astemo strives to contribute to society through technologies that support mobility. The new corporate brand message expresses Astemo’s commitment that goes beyond mobility, aiming to help realize diverse future possibilities shaped by people’s aspirations. Astemo believes that people’s desire to “see a world they imagined” and to “make the future more exciting” drives innovation. As the visions gradually become reality, Astemo’s technologies support their realization behind the scenes.

Through this promotional initiative, Astemo will utilize mass media—including television and digital platforms—to communicate its vision and value proposition to a broader range of stakeholders. This in turn promotes a deeper understanding of the company. As part of this initiative, Astemo’s first television commercial will begin airing on June 21, 2026, starting with the broadcast of the FIFA World Cup 2026 match between Japan and Tunisia. The commercial will be broadcast nationwide during World Cup-related programming on Nippon TV and Fuji TV networks and will also be distributed via the online streaming platform DAZN.

Astemo will continue contributing to society through the provision of advanced mobility solutions. Through this campaign, Astemo aims to deliver its message, “Innovating dreams into motion” to a wider audience and to deepen understanding of the company’s vision.

■ Overview of television commercial broadcast
Start date: June 21, 2026, 12:30 p.m. (JST)
Nippon Television Network: FIFA World Cup Japan vs. Tunisia
Primary broadcast slots*:
 FIFA World Cup-related programming:
  Nippon TV and Fuji TV (nationwide networks)
   -Japan vs. Tunisia match, group stage matches, and knockout stages
   -Information and news programs (ZIP!, Mezamashi TV, news every., Nonstop!, Pokapoka)
  DAZN (online streaming platform)

  • *

    Broadcast schedules subject to change due to programming circumstances.


Still image from the commercial

Company Profile

Astemo, Ltd.
Astemo, headquartered in Tokyo, Japan, is a joint venture between Hitachi, Ltd., Honda Motor Co., and JIC Capital, Ltd. With 80,000 employees worldwide and operations in the Americas, Asia, China, Europe and Japan, the company is a global mega-supplier in the automotive industry. The Electrification Business Division, Vehicle Business Division, and Motorcycle Business Division are engaged in the development, manufacture, sales, and service of automotive parts as well as transportation and industrial machinery and systems. Astemo is committed to creating a sustainable society and delivering enhanced corporate value.
For more information, visit: www.astemo.com