News Release

  • Astemo, Ltd.
  • FOR IMMEDIATE RELEASE

Astemo to display new corporate brand message, “Innovating dreams into motion,” on large-scale digital signage at JR Shinjuku station

Tokyo, June 29, 2026 - Astemo, Ltd. (hereafter, “Astemo”) will launch an outdoor advertising campaign at JR Shinjuku station from June 29, 2026, under its new corporate brand message, “Innovating dreams into motion.” The advertisements will appear on Shinjuku Wall 456, a large-scale digital signage installation in JR Shinjuku station’s East-West Free Passage, and on Shinjuku, an immersive digital advertising medium located inside the South Gate ticket gates of JR Shinjuku station. Through multiple visuals, the advertisements express how Astemo’s technologies and vision support the realization of diverse futures that are shaped by people’s aspirations, extending beyond the field of mobility.

At JR Shinjuku station, which boasts one of the world’s largest numbers of daily passengers, Astemo will convey its message to a wide range of audiences, including business professionals, domestic and international travelers, and students.

For the digital signage, the six vehicles featured in Astemo’s first television commercial, which is currently airing, will also be featured. Visitors are invited to experience the dynamic and impactful visuals.

Through this advertising initiative, Astemo will communicate the message, “Innovating dreams into motion,” to even more people and to foster greater understanding of Astemo’s vision for the future.

■ Duration and display locations*
Duration: June 29 to July 5, 2026
Display locations: Shinjuku Wall 456 and Shinjuku BBB inside JR Shinjuku station

  • *

    Please refrain from making inquiries to the station or station staff.


Image of the advertisement on Shinjuku Wall 456


Image of the advertisement on Shinjuku BBB

Company Profile

Astemo, Ltd.
Astemo, headquartered in Tokyo, Japan, is a joint venture between Hitachi, Ltd., Honda Motor Co., and JIC Capital, Ltd. With 80,000 employees worldwide and operations in the Americas, Asia, China, Europe and Japan, the company is a global mega-supplier in the automotive industry. The Electrification Business Division, Vehicle Business Division, and Motorcycle Business Division are engaged in the development, manufacture, sales, and service of automotive parts as well as transportation and industrial machinery and systems. Astemo is committed to creating a sustainable society and delivering enhanced corporate value.
For more information, visit: www.astemo.com